Privacy Policy

Dealers Auto Auction Group, LLC and related  Dealers Auto Auction (“DAA”) locations Privacy Policy

Effective Date: 51-24

Dealers Auto Auction Group, LLC for itself and as manager of the Dealers Auto Auction entities/locations shown on (“we,” “us,” or “our”) respects the privacy of users (“you” or “your”).  This Privacy Policy explains how we collect, use, disclose, and protect information that is collected through our website located at (the “Site”).

Information We Collect

We collect two types of information through the Site:

  • Information You Provide: This is information that you choose to provide to us when you use the Site. It may include:
    • Contact information, such as your name, email address, phone number, and mailing address.
    • Account information, such as your username and password.
    • Vehicle information, such as the Vehicle Identification Number (VIN), make, model, year, and mileage (if applicable).
    • Financial information, such as your bank, inventory finance/floorplan lender, amounts of credit available per lender, & payment card information (if you make a purchase).
    • Communications, such as any emails or messages you send to us.
  • Information We Collect Automatically: When you visit the Site, we may automatically collect certain information about your device and browsing activity. This information may include:
    • Your IP address.
    • Your browser type and operating system.
    • The web pages you visit on the Site.
    • The links you click on the Site.
    • Search terms you use on the Site.
    • Information collected through cookies and other tracking technologies (see below).

How We Use Your Information

We use the information we collect to:

  • Provide and operate the Site and our services.
  • Process your registration and account creation.
  • Process your bids and purchases on the Site.
  • Send you important information about the Site, including changes to our terms, conditions, and policies.
  • Send you marketing and promotional communications (from which you can request removal).
  • Respond to your inquiries and requests.
  • Analyze trends and user activity on the Site.
  • Improve the Site and our services.
  • Protect the security and integrity of the Site.
  • Comply with applicable laws and regulations.

Sharing Your Information

We may share your information with third-party service providers who help us operate the Site and provide our services.  These service providers are contractually obligated to keep your information confidential and to use it only for the purposes for which we disclose it to them.

We may also share your information with third-party advertisers and marketing affiliates to provide you with targeted advertising and promotional communications.  However, you can notify us if you do not consent to receiving unaffiliated third party marketing.

We may disclose your information if we are required to do so by law or in the good faith belief that such disclosure is necessary to:

  • Comply with a court order, subpoena, or other legal process.
  • Enforce our terms and conditions.
  • Protect the rights, property, or safety of us, our users, or others.

Your Choices

You have choices regarding your information:

  • You can choose not to provide certain information to us, but this may limit your ability to use the Site.
  • You can opt out of receiving marketing and promotional communications from us by following the unsubscribe instructions in those communications.
  • You can access and update your account information at any time by logging into your account.

Cookies and Tracking Technologies

We use cookies and other tracking technologies to collect and store information about your use of the Site. Cookies are small data files that are transferred to your device when you visit a website.  They allow the website to remember your information and preferences over time.

Most web browsers allow you to control cookies, including whether or not to accept them and how to remove them.  You can find more information about how to manage cookies by visiting the following resources:

Data Retention

We will retain your information for as long as it is necessary to provide you with the services offered on the Site and to comply with applicable laws and regulations.  We may also retain your information for a longer period of time if required or permitted by law.


We take reasonable steps to protect your information from unauthorized access, disclosure, alteration, or destruction.  However, no website or internet transmission is completely secure.

Children’s Privacy

The Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under the age of 13. If you are a parent or guardian and you believe that your child has under 13 provided us with personal information, please contact us. We will delete the information from our systems.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the change to the Site.


Same website, new look!

Experience the next level of browsing on our freshly updated website. You can expect to find an updated and easier to use navigation, a more modern experience with a responsive design, refreshed colors and style, and more robust location pages to better serve our customers. We hope you like our new look!

Dealers Auto Auction Group

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